Et tu, Verizon?

After 2 years of facing the same dilemma of thousands of New Yorkers, I bit the bullet and did the unthinkable: I parted ways with my iPhone. Please – feel free to sit shiva later tonight.

What it basically came down to was this: AT&T has sunk so much money into its licensing rights for the iPhone, that everything else – including the signal – has become a second priority, which equates to me saying “Goodbye” to status, and “Hello” to savings at Verizon.

I picked up a Samsung Fascinate – with Android OS – to replace my iPhone, and I have to say that I’m impressed. First off: it’s everything an iPhone expat could dream of; Verizon has finally developed a comparable OS that makes up for its losing bid against AT&T. However, here’s the only hook: in doing so, Verizon felt it was also only fair to get into bed with Microsoft – which reminds me of when critics picked Studio 60 On The Sunset Strip to beat out 30 Rock for second season renewal. By choosing a deal with Microsoft, Verizon is now stuck developing its file sharing software and platform interface to be only PC compatible.

Let me ask you readers a question: if you’re looking to beat a rival at its own game, after they’ve already taken a huge advantage over you, how should you do it when you choose to fight fire with lighter fluid?

The businessman’s logic makes sense on paper, but this isn’t a Blackberry – it’s a smartphone. Even iPods are made to be PC-compatible. Samsung still knew this, and did their customers a couple of huge favors to my relief. But, why would Verizon try to make us believe that by re-adopting or staying with a PC format, that we’re doing ourselves a favor?

It reminds me of the way the television and film industry is trying to convince people that the internet is only a distant second option. In an era of file sharing, DVR, and Americans looking to save money, no one is fooled. The simple fact is that change has come to the way we consume media entertainment – both in format and device. It just doesn’t make sense to me to throw money at an obsolete system, especially when networks, film studios, and internet providers are always looking for new ways to engage consumers. Adaptation is one of the most important aspects to getting yourself seen and heard. Clearly, while a company like Verizon is taking some major steps forward, they’re still not quite getting it right.

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